Publishing Ads on Your Site

Chapter eight. Publishing Ads on Your Site > Claude: This is the part where it gets exciting. It seems like I've waited forever to get to this stage. > Eric: If you were an experienced Web site developer, AdSense ads would be simple to add to your site. Really, they're simple to add no matter what your experience level. The hard part is figuring out what ad formats to use and where to place them on your Web pages. > Stef: And you can help there, right? > Eric: I can help a bit, sure, but ultimately it's up to you to figure out what works best for your site and your audi ence. It may take you a while and some experimentation to do it. "This is the part where it gets exciting," Claude said. "It seems like I've waited forever to get to this stage." "That's because you had to learn a lot of new stuff, Dad," said Anita. "We all had to. We had to crawl before we could run." "That's right," I told Claude, "and if you were an experienced Web site developer, AdSense ads would be simple to add to your site. Really, they're simple to add no matter what your experience level. There's no mystery to becoming an AdSense publisher. The hard part is figuring out what ad formats to use and where to place them on your Web pages." "And you can help there, right?" Stef asked. "The ads were easy to put on my blog, but I didn't do any experimenting. I just followed the instructions that Blogger gave me." "I can help a bit, sure," I said, "but ultimately it's up to you to figure out what works best for your site and your audience. It may take you a while and some experimentation to do it." Claude was eager to get going. "I don't know if I can run yet," he said, "but I'm certainly willing to walk." I turned to Stef. "Let's start with you again, Stef," I said. "Why don't you show us what you did to publish ads on your blog?"